What is ACTA?

Established in 1977, the Association of Canadian Travel Agencies (ACTA), is a national trade association representing the retail travel sector of Canada's tourism industry. ACTA is an industry-led, non profit, membership based organization.


Why is ACTA important?

  • To ensure consumers have professional and meaningful travel counselling by providing effective leadership in a number of key strategic areas on behalf of the retail travel industry members.
  • Advocacy and Lobbying federal and provincial governments and national and multi-national corporations to ensure a positive environment exists for travel retailers to provide service to travel consumers.
  • Communications & Public relations to government and travel industry partners to insure they are aware of the importance of the retail travel sector; to the general public to ensure they are aware of the benefits of using ACTA member retailers for their travel needs; and to members and non members to better equip them to manage their businesses.
  • Perform and communicate Research which is relevant and meaningful to members and partners to enable them to better manage their businesses and work more effectively together.
  • Facilitate or deliver Education and Training to further professionalize the retail travel sector and add greater value to travel consumers. -Membership Development to ensure the greatest participation rate of the retail travel community in ACTA and maximum impact for businesses and consumers in Canada.

    Jaime Murphy has the honour of being part of the Alberta/NT Council for ACTA.


Certified Travel Counsellor (CTC) Certification is based on an individual’s ability to perform the knowledge and performance tasks required to meet travel industry expectations for employment. These tasks are defined in the Occupational Standards for Travel Counselling that were developed in conjunction with the Canadian Tourism Human Resource Council (CTHRC) using the emerit™ brand.  

Members of the Magical Trips TPI Travel Group understand the importance working with ACTA and becoming certified as soon as the opportunity arises. Currently we have 4 members of our team that have completed their Certification.  Jaime Murphy, Sherry Myles, Charlene Richmond, and Michelle Philpott.


The Travel Manager Certification Program is jointly promoted by The Canadian Tourism Human Resource Sector Council (CTHRC) and the Association of Canadian Travel Agencies (ACTA).  ACTA is an organization that advances the professional development of travel counsellors and managers in Canada.  emerit Professional Certification, recognized across the country, brings a standard of excellence to each of the emerit-trained professions. It is awarded when a candidate demonstrates they have mastered the required skills and met the standards of their profession in a practical job setting.   

Jaime Murphy; the team leader for the Magical Trips TPI Travel Team has achieved her CTM certification.